"The numerous anecdotes alone are worth the price of the book . . . most readers will find themselves asking why everyone doesn't run a business as preached by the chief executive of Continental Airlines."
— The Washington Post Book World . . .
"In an age where managing seems increasingly complicated, some of Bethune's prescriptions are refreshingly straightforward."
— Business Week
"From Worst to First outlines Gordon Bethune's triumphs . . . about the turnaround he's led at Continental, a perennial basket case that's become an industry darling.
— The Atlanta Journal-Constitution
"From Worst to First is [Gordon Bethune's] story of Continental Airlines' turnaround under his command . . . The blueprint has worked . . . Fortune magazine named Continental the company that has 'raised its overall marks more than any other in the 1990s."
— The Seattle Post-Intelligencer
Hardcover: 294 pages
Publisher: John Wiley & Sons Inc (June 1998)
Language: English
ISBN-10: 0471248355
Praise for From Worst to First
(Co-author, with Continental Airlines CEO Gordon Bethune)
"The numerous anecdotes alone are worth the price of the
book. . . "
— The Washington Post Book World
"In an age where managing seems increasingly complicated,
some of Bethune's prescriptions are refreshingly straightforward."
— Business Week
"An engaging yarn to anyone in business who might want to do
better. From Worst to First also holds its own as a classic American
success story."
— Newark Star Ledger
"Often hilarious."
— Fortune
"Unlike many management tomes, this one is worth reading."
— Financial Times
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